Hoff
Spring Vibes
Illustration
Estudio Santa Rita
Client
Hoff
Year
2024
HOFF invited us to collaborate on the visual campaign for their Neon Vibes collection, a bold exploration of fluorescent color and streetwear energy. The project embraces intensity, movement, and contrast as core visual drivers.
We incorporated elements from our own visual universe, including Rita, our pink greyhound, alongside hands and floral motifs to introduce a more human and personal dimension. These symbolic elements come together in dynamic compositions that feel alive, expressive, and charged with color.
Neon Vibes celebrates color as attitude, a vibrant visual language designed to amplify emotion, individuality, and energy.
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