Mirinda

Rebranding illustrations for PepsiCo

Illustration
Estudio Santa Rita

Animation and 3D illustrations
BUCK

Graphic Design
BUCK

Client
Cruise — General Motors

Year
2024

Mirinda® invited us to collaborate on the brand’s rebranding, aligning its visual identity with a new product range, logo, and overall atmosphere.

We developed a comprehensive illustration system representing each beverage flavor, using fruit-based illustrations and vibrant, contrasting color palettes to clearly differentiate the range. Textured bubbles were introduced as a flexible graphic element, adding depth and energy to the visuals.

The system was designed to scale across more than 50 flavors and was later integrated into Mirinda’s global design system. In collaboration with BUCK and the PepsiCo team, the illustrations were expanded into brand guidelines, assets, and animations, bringing the visual world from 2D into motion.

The project aimed to refresh the brand’s positioning with a bold, playful, and contemporary approach, connecting strongly with a Gen Z audience.

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