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Mirinda

Rebranding illustrations for PepsiCo

Mirinda® invited us to collaborate on the brand’s rebranding, aligning its visual identity with a new product range, logo, and overall atmosphere.

We developed a comprehensive illustration system representing each beverage flavor, using fruit-based illustrations and vibrant, contrasting color palettes to clearly differentiate the range. Textured bubbles were introduced as a flexible graphic element, adding depth and energy to the visuals.

The system was designed to scale across more than 50 flavors and was later integrated into Mirinda’s global design system. In collaboration with BUCK and the PepsiCo team, the illustrations were expanded into brand guidelines, assets, and animations, bringing the visual world from 2D into motion.

The project aimed to refresh the brand’s positioning with a bold, playful, and contemporary approach, connecting strongly with a Gen Z audience.

Illustration
Estudio Santa Rita

Animation and 3D illustrations
BUCK

Graphic Design
BUCK

Client
Mirinda — PepsiCo

Year
2024
Mirinda rebranding illustration system showing vibrant fruit flavours, bubbles and bold colour compositions.
Mirinda flavour illustration with fruit shapes, colourful bubbles and playful graphic textures.
Set of Mirinda fruit illustrations created for the brand’s global rebranding system.
Mirinda illustration assets with fruit, bubbles and bright colour palettes for the rebrand.
Colourful Mirinda flavour artwork combining fruit illustrations, bubbles and graphic texture.
Mirinda rebranding illustration showing layered fruit elements and energetic bubble textures.
Fruit-based illustration for Mirinda’s visual identity system with bold colours and playful forms.
Mirinda flavour illustration system adapted across multiple fruit combinations and colour palettes.
Mirinda rebrand artwork featuring fruit illustrations, bubbles and high-contrast graphic elements.
Mirinda visual identity illustration with fruit, bubbles and bold packaging-inspired colours.
Mirinda illustration system overview showing colourful fruit assets created for the global rebrand.

All material included in this website belongs to Estudio Santa Rita©. 
It can not be copied, used, or modified unless it is stated in a specific contract between the two parts. Estudio Santa Rita©2026 Copyright.
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© 2026 Estudio Santa Rita

For enquiries / hola@estudiosantarita.com

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A two-person illustration & animation studio from Málaga, creating bold visual worlds for brands, culture and campaigns worldwide.
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