New Balance

Higher Every Step

Higher Every Step explores the idea of growth through movement, where each stride becomes a way of moving forward, both physically and mentally.

Developed as a personal project for New Balance, the visuals focus on rhythm, repetition and progression, translating the act of running into bold, graphic compositions.

The piece plays with perspective and energy to reflect how small steps build into something bigger over time.

Illustration, art direction, and Graphic Design
Estudio Santa Rita

Illustration
Estudio Santa Rita

Client
Personal Project

Year
2026

Outdoor advertising mockup for Higher Every Step, a personal New Balance visual concept by Estudio Santa Rita.
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Higher Every Step key visual with an illustrated runner, oversized sneaker and motion-inspired graphic elements.
Logo system for Higher Every Step, a personal New Balance visual concept.Logo system for Higher Every Step, a personal New Balance visual concept.Logo system for Higher Every Step, a personal New Balance visual concept.Logo system for Higher Every Step, a personal New Balance visual concept.Logo system for Higher Every Step, a personal New Balance visual concept.Logo system for Higher Every Step, a personal New Balance visual concept.Logo system for Higher Every Step, a personal New Balance visual concept.Logo system for Higher Every Step, a personal New Balance visual concept.
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Large-format screen mockup showing Higher Every Step runner and sneaker artwork on an urban building facade.
Higher Every Step personal concept featuring an illustrated runner and New Balance-inspired sneaker artwork.

All material included in this website belongs to Estudio Santa Rita©. 
It can not be copied, used, or modified unless it is stated in a specific contract between the two parts. Estudio Santa Rita©2026 Copyright.

© 2026 Estudio Santa Rita

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A two-person illustration & animation studio from Málaga, creating bold visual worlds for brands, culture and campaigns worldwide.

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