Cruise • As you are
Illustrated Video Campaign
Illustration and Concept Art
Estudio Santa Rita
Composition and 2D animation
Avocados and Coconuts
Client
Cruise — General Motors
Year
2022
As You Are is a campaign by Cruise celebrating diversity, self-expression, and inclusion, core values of the brand and the vibrant culture of San Francisco.
The project involved developing illustrations and concept art designed for motion, adaptable across three campaign videos. A flexible, colorful visual language was created to convey an optimistic and dynamic spirit.
The final result is a layered illustration system built for animation, forming a cohesive and energetic visual universe in constant movement, inspired by the city and its people.
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