Cruise • As you are
Illustrated Video Campaign
As You Are is a campaign by Cruise celebrating diversity, self-expression, and inclusion, core values of the brand and the vibrant culture of San Francisco.
The project involved developing illustrations and concept art designed for motion, adaptable across three campaign videos. A flexible, colorful visual language was created to convey an optimistic and dynamic spirit.
The final result is a layered illustration system built for animation, forming a cohesive and energetic visual universe in constant movement, inspired by the city and its people.
Illustration and Concept Art
Estudio Santa Rita
Composition and 2D animation
Avocados and Coconuts
Client
Cruise — General Motors
Year
2022
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A two-person illustration & animation studio from Málaga, creating bold visual worlds for brands, culture and campaigns worldwide.
